Site builders make it easy to get something online quickly. That convenience can be useful—but it also comes with tradeoffs in flexibility, performance, and long‑term control.
A custom website is designed around your business from the start, without forcing your content into a preset system or template.
Many site builders include layers of features meant to serve everyone at once. A custom site only includes what your project actually needs, which helps pages load faster and feel more responsive—especially on mobile devices.
Templates are built to accommodate a wide range of businesses. A custom site is designed around your content structure, priorities, and goals, so the layout feels intentional instead of generic.
Search engines respond best to clear structure and well‑organized content. With a custom build, pages are laid out deliberately, helping search engines—and real visitors—understand what matters most.
Site builders can be a good fit for simple portfolios, basic landing pages, or when you need something online immediately with minimal investment. If your needs are straightforward and unlikely to change, a site builder might work for you.
However, if you're building something that needs to grow, perform well in search, or reflect your unique brand and content structure, a custom approach typically serves you better in the long run.
Custom sites start at $1,200, which is often comparable to a year or two of site builder subscription fees. You'll also need hosting (typically $5–15/month), but that's still far less than most site builder subscriptions. More importantly, you own the site outright—no ongoing platform fees, and you're not locked into a subscription.
Timeline depends on scope, but most projects take 3–14 days for core builds, with premium projects typically 3–6 weeks. I work efficiently because each site is built intentionally, without unnecessary complexity.
If you're looking for a website that feels deliberate, performs well, and is designed specifically for your business—not a template—I can help you plan a custom approach that fits your goals.
Transparent pricing starting at $1,200. See pricing details →
